Monday Morning Art School: quit wasting time

We all have dreams we’re deferring until the timing is right. We believe, in our innocent way, that we have all the time in the world to do them. But we don’t.

Belfast harbor, oil on canvasboard, by Carol L. Douglas

I had intended to write about fast, efficient color mixing, but you can read about that here, or here. This has been a weekend of wild upheaval for me. Its takeaway message has been that life is ephemeral and precious. If you’ve always wanted to do something, I suggest you start now, because none of us are promised tomorrow.

Cat is a young lady I’ve known of since she was an undergraduate art student at a small college in Alabama. Her pastor was my friend John Nicholson, and he thought we’d like each other. We became Facebook and—later—real-world friends. I knew that she and her husband were not childless by choice. I prayed for her when she underwent treatment for the disease that caused her infertility.

Spring on Beech Hill, oil on canvasboard, by Carol L. Douglas

As long year stretched into long year, I accepted that their calling was not to be parents. After all, they’re smart, caring people who will serve humanity no matter how that’s shaped. But I couldn’t help musing about all the babies who are born into neglectful homes when other people want children but remain childless.

On Saturday Cat posted that she’s pregnant. The baby’s due in January. “We serve a God of miracles- I cannot begin to tell you how He is so faithful. If you are still waiting on His timing, please don’t give up. Your miracle is coming,” she wrote. I was humbled by the faithfulness of God, who answered their prayers when I’d given up on them.

Three Chimneys, oil on canvasboard, by Carol L. Douglas

Last February, our old friend Kathy died of COVID in Buffalo. I’ve known Kathy and her husband Jim for decades. We watched their daughter Amy grow up and have a daughter of her own. If you haven’t been touched personally by COVID, let me tell you: it is an ugly beast. Kathy had it, Jim had it, Amy had it, and their granddaughter had it; everyone recovered except Kathy. She wasn’t old or morbidly obese, so why she died and they did not is another of those impossible questions.

I’ve kept in contact with Amy on Facebook since I moved from Buffalo. Last week she posted that her daughter Erika had finished the 9thgrade with honors. And then suddenly, without warning, Amy died. That was Sunday morning. She was just in her early 40s. I can’t even begin to process the cataclysm that has engulfed my old friend Jim and his granddaughter Erika.

Owl’s Head Fishing Dock, oil on canvasboard, by Carol L. Douglas

My faith teaches that Satan (Death) has temporary dominion over this world. That still doesn’t answer the question of why Cat has had a miracle and Amy had a disaster; that’s an answer buried deep in their own relationships with God. But I do know that life is fleeting and ephemeral, and its ours to savor or squander.

When our kids were small, our friend Jan would invite us to stay in her cottage at Ogunquit. Jan had never married and was childless, but she loved children. Those vacations sparked my love affair with Maine.

Life goes on and we drifted apart. I’d think of her as I drove up Route 95, but never picked up the phone to call her. Last year, I found myself in Ogunquit and decided to give her a ring. I was a few weeks too late; she’d just died.

We all have dreams we’re deferring until the timing is right. They may be as simple as making a phone call, or they may involve travel, writing, or even learning to paint. We believe, in our innocent way, that we have all the time in the world to start them. But we don’t. The clock is ticking.

The more you give, the more you get

Try giving it away for free. You might be pleasantly surprised.

Jonathan Submarining, by Carol L. Douglas. I painted this plein air with my pal Poppy Balser.

On Wednesday, I published a quick-and-dirty guide to teaching painting online. It was in response to a question by my friend Mira Fink; I expected she would read it and nobody else would be interested. Instead, it’s gotten responses from teachers from all over the country*. “I have been making my outline for my first online class this fall. This makes it seem so possible,” wrote Cat Pope from Mobile, Alabama.

Last month I askedwhether I was intrepid enough to move to online teaching. I think many painting teachers have been asking themselves the same thing. The current crisis may weed out many veteran teachers. At first, that seem like good news to younger artists.

Fish Beach, by Carol L. Douglas. I painted this with my pals Mary Sheehan Winn and Bobbi Heath.

But the discipline of painting is just beginning to recover from the bad teaching of the later 20th century, when technique became subservient to theory. There’s a vast repository of technical knowledge in those grey heads, and they’re part of a renaissance in American painting. This is no time to winnow the ranks.

At any rate, Mary Byromtalked me through my crisis. She did it without wanting compensation, as she so often does. So, when I wrote that blog post, I was, to use a tired old trope, just “paying it forward.”

Mary and I talked briefly about the current crisis. We got on the subject of generosity, where we’re in absolute agreement: it’s more important now than ever. “Cast your bread upon the waters, for you will find it after many days,” wrote King Solomon. “Give a portion to seven, or even to eight, for you know not what disaster may happen on earth.” You don’t have to be religious to see the wisdom there.

More work than they bargained for, by Carol L. Douglas. I painted this alone; I don’t always travel in a pack.

On Tuesday, I told my students that they could actually learn everything they need to know about painting from reading this blog. There’s no need to take my workshop or my classes, although I’m really grateful when people do.

I earn about $200 a year in advertising sales from this blog. That’s pathetic for a blog with this one’s readership. Google is always telling me how I can improve monetization, but I can’t be bothered. I barely have time to paint as it is.

Why give it away for free? I can think of lots of reasons. First, while teachers deserve their wages, knowledge is an entity in its own right and nobody owns it—despite Pearson Education Publishing. Free content is a form of indirect marketing, of course. But most importantly, what you give away freely, you get back multiplied. That’s true everywhere in life. Try it; you might be pleasantly surprised.

*I did get one negative response: “How is this not an advertisement?” wrote one arts administrator before yanking the post. I should have clarified that I was just enumerating the features that matter to painting teachers. I have no stake in Zoom, of course, and I don’t do paid product placements.

Mad dogs and Englishmen go out in the midday sun

How to paint in direct sun without your painting getting too dark.
Painting in the direct sun at Fort Williams. Not only did I need gallons of water, but I have the most ridiculous tan. (Photo courtesy of Karen Lybrand)
Yesterday, Cat Popesaw the above photo and asked me, “How do you work in the sun and not make your values too dark to compensate?” This is a common-enough problem. Experience has taught me how to compensate, but I used to do it too.
Yes, I could have chosen a shaded location from which to paint, but not at the edge of a cliff looking down into the water. I wanted that view and was willing to broil to catch it.
I have an excellent field umbrella: the EasyL by Artwork Essentials. However, the onshore wind in Maine often sends it flying. It’s gotten to the point where I don’t even bother. I wouldn’t have used an umbrella in the above situation anyway, because my canvas was already the size of a kite.
Painting with Brad Marshall along Long Island Sound, where the sea breezes are light enough to permit an umbrella. (Photo courtesy of Rye Art Center)
I started this painting with the early morning light hitting from the side. By the time the light was overhead, I had the value structure laid out. That’s important because a raking side light isn’t as strong as direct overhead light.
My red canvas is part of the solution. I aim for a value-neutral, high-chroma color. Not only is a very light canvas a liar when it comes to value, it causes eye strain.
Painting on a pale or white canvas makes you lay down those first strokes too dark. To understand why, we need to go back to the master of color mixing, Josef Albers. Albers understood that the same optics rules that played tricks in color also did so in monochrome. He did many greyscale exercises along with his more famous color work.
We perceive the dark square differently in a field of red than in a field of white.
To apply his insights to field painting in bright light, a dark square in an expanse of white reads differently than the same square in a field of mid-value color. That’s why white space is such an important concept in graphic design. In painting, we subconsciously use that white space as part of our design, and when it goes away, we’re left with something that’s dark and drab. It’s worse when the white board is shimmering in the sun. Our pupils contract terribly, altering our perception of color and light.
I mix my colors before I start painting. I have the darkest dark and lightest light set out before I put a stroke on the canvas. This limits my value range and defines my color temperature intellectually, rather than intuitively. I block in my large shapes, shooting for an average hue and value for each large mass. Then I stand back and look at the painting critically, to see if the composition laces together. If it doesn’t, back to the proverbial drawing board.
Historic Fort George, by Carol L. Douglas. This was painted without an umbrella, because I didn’t want to hike the Fort Point Trail carrying extra gear.
It helps to paint in the sky last. The tendency is to paint the sky too dark. This pulls the light level of the whole painting down to match.
I complicate matters by painting in my sunglasses. This isn’t a problem as long as I remove them and check my painting from time to time. The polarizing lenses cut the glare from both the water and the paint, so it’s not really that difficult to match colors accurately. And if the sea is a little bluer than in life, is that really so bad?

How professional artists structure their businesses.

While hundreds read the post, only a small handful answered the questions. Their answers are still fascinating.

Last week, I asked professional artists to tell a young painter from Alabama, Cat Pope, how they organize their business.

This is the first survey I’ve ever written. It was very easy to produce, but there are things I should have asked differently. If you haven’t taken it yet, you can still go to the link here. The results mostly speak for themselves; I’ve just added a few parenthetical notes.

The respondents were heavily slanted to the northeast. Would artists from other parts of the country have answered differently? What about Canadian painters?

How hard, I wonder, is it to keep more than 3 galleries supplied with work? I should have also asked about other spaces like coffee shops, restaurants, or hotels.

This next chart represents some serious online work, even for people who aren’t direct-selling through websites.

I feel the frustration of wearing all the hats, all the time. Apparently, I’m not alone. A lot of us put a lot of soul into the ‘sole proprietorship’ idea.

The following was a badly-designed question. I should have given respondents the opportunity to answer “none.” 40% of respondents skipped it entirely, which makes “none” the second-largest category.

 Another missed opportunity. Why didn’t I ask about annual sales goals?

I included this last question because artists are always being asked to “showcase their work” in charity auctions, yet it’s not a deductible donation for us. When we see that work being sold for a fraction of its gallery price, we think it would be easier to just write a check.

Professional artists, please take this survey

A young Alabama artist wants to ask you some questions. Help a girl out, would you?
American Eagle in Drydock, by Carol L. Douglas

Cat Pope is a young artist in Mobile Alabama who is serious about building a sustainable art business. She planned a trip to visit an established artist in her community, and shared her questions with me beforehand.

Why limit this to one artist’s experience? Drawing from her list, I created a short survey, which you can access here:
If you are a professional artist and can complete this, that’s great. If you can forward it to your working-artist friends, that’s even better.
What am I going to do with this data? Why, share it with you, of course.
It can’t be all brushwork and happiness…
Here are more of Cat’s questions, which I’ve answered from my experience. If you have any advice you want to share with her, just write a comment here (not on Facebook) where she’ll see it.
How often do you replenish stock at a gallery? When I finish a new piece that is appropriate to a gallery, I approach the gallerist with it. Paintings take a long time to sell. Be patient.
How do you ship work? Small works, by USPS. Large works, through a dedicated local shipping company that makes the crate for me.
A shipping crate from back when I used to make my own.
Do you provide the gallery with your own contract, or rely on theirs? In Maine, things are pretty informal. I read their contract and ask questions and make annotations if necessary.
How often do you increase your prices, and by how much? Every few years. I survey the competition and my galleries for advice.
Do you ever offer discounts for repeat customers? Of course.
What made you choose your art market? I like the tradition of plein air painting on the Maine coast, and it’s a market with a history of making and buying landscape paintings.
Barnum Brook, by Carol L. Douglas, is located in the Adirondacks, which I still consider as part of my regional market.
What percentage of your time is spent creating work? Office duties? I shoot for a 50-50 division of time between painting and promotion.
How many off days do you take in a week for family and personal time? I try to work five days a week. In the summer, that’s impossible, but I remember that “the Sabbath was made for man, not man for the Sabbath.”
What advice would you tell young professionals who want to build a fine arts business, specifically in original paintings? Be serious—as you are—about a business plan up front. Frederic Edwin Church was from a very successful family. Their wealth enabled him to pursue an art career. In turn, he was expected to be business-like about it. It was his skill in business and promotion, as much as his prodigious talent, that made him the legend he is today.