Try giving it away for free. You might be pleasantly surprised.
|Jonathan Submarining, by Carol L. Douglas. I painted this plein air with my pal Poppy Balser.
On Wednesday, I published a quick-and-dirty guide to teaching painting online. It was in response to a question by my friend Mira Fink; I expected she would read it and nobody else would be interested. Instead, it’s gotten responses from teachers from all over the country*. “I have been making my outline for my first online class this fall. This makes it seem so possible,” wrote Cat Pope from Mobile, Alabama.
Last month I askedwhether I was intrepid enough to move to online teaching. I think many painting teachers have been asking themselves the same thing. The current crisis may weed out many veteran teachers. At first, that seem like good news to younger artists.
|Fish Beach, by Carol L. Douglas. I painted this with my pals Mary Sheehan Winn and Bobbi Heath.
But the discipline of painting is just beginning to recover from the bad teaching of the later 20th century, when technique became subservient to theory. There’s a vast repository of technical knowledge in those grey heads, and they’re part of a renaissance in American painting. This is no time to winnow the ranks.
At any rate, Mary Byromtalked me through my crisis. She did it without wanting compensation, as she so often does. So, when I wrote that blog post, I was, to use a tired old trope, just “paying it forward.”
Mary and I talked briefly about the current crisis. We got on the subject of generosity, where we’re in absolute agreement: it’s more important now than ever. “Cast your bread upon the waters, for you will find it after many days,” wrote King Solomon. “Give a portion to seven, or even to eight, for you know not what disaster may happen on earth.” You don’t have to be religious to see the wisdom there.
|More work than they bargained for, by Carol L. Douglas. I painted this alone; I don’t always travel in a pack.
On Tuesday, I told my students that they could actually learn everything they need to know about painting from reading this blog. There’s no need to take my workshop or my classes, although I’m really grateful when people do.
I earn about $200 a year in advertising sales from this blog. That’s pathetic for a blog with this one’s readership. Google is always telling me how I can improve monetization, but I can’t be bothered. I barely have time to paint as it is.
Why give it away for free? I can think of lots of reasons. First, while teachers deserve their wages, knowledge is an entity in its own right and nobody owns it—despite Pearson Education Publishing. Free content is a form of indirect marketing, of course. But most importantly, what you give away freely, you get back multiplied. That’s true everywhere in life. Try it; you might be pleasantly surprised.
*I did get one negative response: “How is this not an advertisement?” wrote one arts administrator before yanking the post. I should have clarified that I was just enumerating the features that matter to painting teachers. I have no stake in Zoom, of course, and I don’t do paid product placements.