The more you give, the more you get

Try giving it away for free. You might be pleasantly surprised.

Jonathan Submarining, by Carol L. Douglas. I painted this plein air with my pal Poppy Balser.

On Wednesday, I published a quick-and-dirty guide to teaching painting online. It was in response to a question by my friend Mira Fink; I expected she would read it and nobody else would be interested. Instead, itā€™s gotten responses from teachers from all over the country*. ā€œI have been making my outline for my first online class this fall. This makes it seem so possible,ā€ wrote Cat Pope from Mobile, Alabama.

Last month I askedwhether I was intrepid enough to move to online teaching. I think many painting teachers have been asking themselves the same thing. The current crisis may weed out many veteran teachers. At first, that seem like good news to younger artists.

Fish Beach, by Carol L. Douglas. I painted this with my pals Mary Sheehan Winn and Bobbi Heath.

But the discipline of painting is just beginning to recover from the bad teaching of the later 20th century, when technique became subservient to theory. Thereā€™s a vast repository of technical knowledge in those grey heads, and theyā€™re part of a renaissance in American painting. This is no time to winnow the ranks.

At any rate, Mary Byromtalked me through my crisis. She did it without wanting compensation, as she so often does. So, when I wrote that blog post, I was, to use a tired old trope, just ā€œpaying it forward.ā€

Mary and I talked briefly about the current crisis. We got on the subject of generosity, where weā€™re in absolute agreement: itā€™s more important now than ever. ā€œCast your bread upon the waters, for you will find it after many days,ā€ wrote King Solomon. ā€œGive a portion to seven, or even to eight, for you know not what disaster may happen on earth.ā€ You donā€™t have to be religious to see the wisdom there.

More work than they bargained for, by Carol L. Douglas. I painted this alone; I don’t always travel in a pack.

On Tuesday, I told my students that they could actually learn everything they need to know about painting from reading this blog. Thereā€™s no need to take my workshop or my classes, although Iā€™m really grateful when people do.

I earn about $200 a year in advertising sales from this blog. Thatā€™s pathetic for a blog with this oneā€™s readership. Google is always telling me how I can improve monetization, but I canā€™t be bothered. I barely have time to paint as it is.

Why give it away for free? I can think of lots of reasons. First, while teachers deserve their wages, knowledge is an entity in its own right and nobody owns itā€”despite Pearson Education Publishing. Free content is a form of indirect marketing, of course. But most importantly, what you give away freely, you get back multiplied. Thatā€™s true everywhere in life. Try it; you might be pleasantly surprised.

*I did get one negative response: ā€œHow is this not an advertisement?ā€ wrote one arts administrator before yanking the post. I should have clarified that I was just enumerating the features that matter to painting teachers. I have no stake in Zoom, of course, and I donā€™t do paid product placements.

That vexing exchange rate question

In every important way, Canadians and Americans are indistinguishable. That artificial barrier, the border, makes our common life hard.

Poppy Balser’s weir painting sold at the opening bell.
In 2012, the Canadian and US dollars were trading at close to par. Today, one Canadian dollar is worth just three bits (and a penny, but Canada no longer uses the penny). This isnā€™t the historical worst itā€™s been, but itā€™s close enough for discomfort.
The US dollar has also been weakening, but the Loonie has lagged even more. For both economies, this is in part because of central bank policies and in part because oil prices are down.
I benefited from the weak Canadian dollar when I crossed Canada last fall. The same dollar disparity hurt when I was trying to sell work in Canada.
Ed Buonvecchio painted the Cape D’or lighthouse. My photo doesn’t do the painting justice.
Weā€™d been told to price our work as usual by juror Bill Rogers. Even if he hadnā€™t said it, itā€™s my usual practice. Itā€™s unfair to collectors and galleries to hop around when you price your work.
I was unsure how to apply the exchange rate. I ended up leaving the work at its American tag price. Even that was too expensive. There were five American artists in the festival. We were terrifically expensive compared to our Canadian peers.
My painting of the Parrsboro light was distinctively Nova Scotian; I wanted to sell it there. I dropped it to half its American price. It sold for $400.
From that, the venue takes 40%. This is a legitimate commission, and one every serious artist is happy to pay. That leaves me with a check for $240.
Mary Sheehan Winn painted Partridge Island.
But wait, thereā€™s more. My bank is going to convert that and, assuming there are no additional currency fees, I will take home $181.25.
I know just enough about economics to understand that a strong American dollar hurts exports; a weak dollar helps exports. Growing up on the Niagara Frontier, I know there were years we went to Canada for gas and other years when Canadians came to the US to shop.
But Iā€™ve never understood the exchange rate so personally.
Rockies at Canmore, Alberta. Christopher Gorey, of Ingonish, Nova Scotia, is a new painter to me. This wasnā€™t his festival piece, but itā€™s a good example of his great touch with watercolor.
There was another disparity in pricing, one that affected only Canadian artists. Artists who sell more than $30,000 per year are required to collect something called the HST, or Harmonized Sales Tax. They have to tack 15% on to the ticket price of their work.
The only time American artists collect sales tax is when we sell paintings directly to collectors. When paintings are sold through events or galleries, itā€™s the venueā€™s responsibility. The Canadian system would take some getting used to.
Marc Grandbois of Lā€™Anse -St- Jean, Quebec City, is another painter I will keep track of. He caught the lowering sky over Two Islands beautifully.
Those of us who live along the border understand that in every important way, Canadians and Americans are indistinguishable. We have the same values, argue over the same disagreements, love the same landscape, drink the same coffee, shop at the same big-box stores, and (generally) speak the same language. NAFTA was supposed to make trading between us easier. In fact, between heightened border security and the disparity of our dollars, itā€™s harder than ever.

A pity, that.

And weā€™re off

The locals were eager to share their million-dollar views and, by the way, did we need a washroom?

Ed and I did multiple value studies trying to sort out our painting sites for today.
The Canadian Maritimes shipbuilding industry dates to 1606, when two small boats were built at Port Royal. The availability of timber and proximity to the sea meant that by the nineteenth century, Nova Scotiaā€™s shipyards were recognized worldwide.
Thereā€™s no sign of this boatbuilding industry left today, but Parrsboro built 10 barks, 2 barkentines, 11 brigs, 187 schooners, 1 full-rigged ship, and 41 brigantines. How do I know? At four in the afternoon, while I was sorting photos on my computer, Ed Buonvecchio was reading Parrsboro history.
Meanwhile, Poppy Balser was sitting on a stoop Instagramming and Mary Sheehan Winn was drafting a lobster boat. We were scattered along the harbor but linked by our cell phones.
Ed and I spent the morning doing value studies of possible locations. Because weā€™re in one car, we needed to agree on our final locations, without a lot of last-minute discussion. We listed the possibilities and then each listed them in order of priority. Our lists ended up being very nearly identical. In the end only one question remained: should we choose the Two Island overlook with the blue roof or the red roof?
Nova Scotians are very friendly. Several stopped to chat as we worked. Inevitably, they suggested that they, in fact, had a better view from their back deck. And, by the way, did we need a washroom?
At one point, I tossed my keys to Ed and took off with a stranger in his Ford F-150, which is the official truck of Canada. I wasnā€™t overly worried. Heā€™d mentioned that heā€™d met his hero, George Herbert Walker Bush, several times. A man with such taste had to be trustworthy. He turned out to be charming and witty, and I returned to his property several times, to show it to Poppy and Ed in succession.
Thanks to Mary and her local connections, Iā€™ve learned a lot about Parrsboro in two short days. In addition to her living relatives, sheā€™s related to someone in every cemetery in town. ā€œAw, hello, Uncle Remus!ā€ she would exclaim as we passed an old burying ground. ā€œHello, Cousin Louise!ā€ At one point, she jumped from the car and tore crosslots looking for a grave. She caught up with me at the bottom of the hill, breathless. ā€œThat was easier than I expected,ā€ she puffed.
That insider information made me smug. ā€œPoppy,ā€ I said when she arrived, ā€œI know absolutely everything.ā€
ā€œDo you know where the weir is?ā€ she challenged. Fishing weirs are an ancient technology for catching tidal fish, dating back to prehistory. Theyā€™re dying out now, but Poppy is a master at painting them. And Parrsboro has one, just across the water from Parrsboroā€™s hypermodern tidal turbine, which unfortunately failed under the enormous hydraulic pressures of the Bay of Fundy and is being rebuilt this spring.
After we visited the weir, we took off at breakneck speed. I had less than three hours to show her all the sights before we were expected for the opening festivities. We were so short of time that I changed my shirt in the parking lot of the Cape Dā€™or Lighthouse. It was so desolate that I could have had a sponge bath with nobody noticing.
We arrived back in Parrsboro with enough time to wash our faces and hands and scurry in to our appointment. By the time you read this, weā€™ll be out in Port Greville painting. Can you tell Iā€™m excited?

Reconnoitering

Research is not a luxury in a plein air event. Planning and preparation are key to success.

The back tracks of Nova Scotia can be a bit rough for an elderly Prius.

Yesterday, Mary Sheehan Winn and I spent more than ten hours tracking back and forth over the same 79 km-mile strip of land between Advocate Harbor and Five Islands. I used to consider this kind of reconnoitering a luxury, because it involved an extra day on the road. Iā€™ve come to realize itā€™s a necessity. What am I looking for?

Subject: Iā€™m interested in boats, tides, cliffs, rocks, clouds, water, and the small fishing villages that cling to the edges of the sea. That drives me to the outermost points, along the cliffs and the small dirt tracks that run along them. In this part of Nova Scotia, the waterfront is still occupied by people of modest means. Mobile homes share the coastline with old farmhouses.
I wrote earlier that we couldnā€™t find the fishing fleet at Parrsboro. That is because they tie up on the outside of the public landing, and the tide was down when I was here. With Maryā€™s help, I found them, but theyā€™ll still be hard to paint. Theyā€™re across a wide basin from the closest vantage point.
Near Port Greville, Nova Scotia.
Weather forecast:Unfortunately, the forecast gets wetter and cooler as we approach the weekend. Iā€™ll plan for things which need sparkle for tomorrow, and do things which can tolerate less light on Saturday.
Tide: The tide affects every seascape. This is most true here on the Bay of Fundy, which has the highest range in the world. At low tide, channels cut sinuously through the mud across Parrsboro harbour. At high tide, the town comes sharply into focus across shimmering water. Every possible painting has several permutations.
Angle of Light: Cape Blomidon curls into the Minas Basin like Big Boyā€™s giant lock of hair. It looms across every vantage point. Its color and clarity depend on the hour. The light can make a mediocre composition shine. For example, Five Islands are too widely spaced to make a good painting from the shoreline. But at the witching hour of dusk, they are lit up by the setting sun.
A lonely lobster boat on a rising tide.
Composition: If youā€™re not careful, itā€™s very easy to make an empty painting of the sea. Iā€™m searching relentlessly for a composition that has foreground interest without sacrificing the sense of place.
Moon phase: Weā€™re in a waning gibbous moon, and the sky is going to cloud over as we move forward in the week. If Iā€™m going to do a nocturne, it will be tonight.
Character: Yesterday I was asked if I thought the Minas Basin looked just like Maine. Actually I think it looks more like the Great Lakes. Those red cliffs are the same sandstone that underlies Niagara. Because itā€™s soft, the scree at waterā€™s edge is worn into flat cobblestones. Part of my examination is to put into words how I know this is the Bay of Fundy, rather than Cape Cod or Wisconsin.
Granite and basalt on much of the North Atlantic coast, but sandstone here.
Permission: I use this prep time to ask people if I can paint on their property. Yesterday, when I did so, a woman told me about a problem in their neighborhood with a rogue black bear. Thatā€™s very handy to know.

All the planning in the world wonā€™t make a ā€˜greatā€™ painting, however, and somewhere I need to build in a few hours to rest before our canvases are stamped and weā€™re set loose on an unsuspecting public.