
By the time you read this, it will be all over except for the shouting. We will be hanging our work for jurying at the 22nd annual Sedona Plein Air Festival (assuming the juror, Kelly Kane of PleinAir Magazine, managed to fly in through this terrible weather). It’s been a memorable week of wind, rain and lightning, not to mention tornado watches on Wednesday and Thursday. One did apparently touch down in north-central Arizona.
Then there’s the worry of “golf-ball-sized hail” when your brand-new car is, by necessity, outdoors overnight. Laura Martinez-Bianco and I sat through one such storm in our respective cars as tornado warnings flashed on our screens. It was, in a nutshell, terrifying.
A plein air event is a lot more than a group of artists standing around outside getting paint on their clothes. For the organization hosting it, the event represents months of planning, a substantial investment of money and a great deal of community goodwill. We were able to complete our paint out on Monday. Wednesday’s event was moved to Tuesday, but the patrons couldn’t come watch. The opening for that was cancelled due to the horrible forecast. Even though it was indoors, the Art Center didn’t feel it could take the risk of dragging people out under a tornado watch. Demos were rescheduled and then cancelled.
Yes, plein air events are risky. Weather happens. Artists get sick (including me this time). Collectors stay home. The economy takes a nosedive. Organizations can do everything right and still wind up with a difficult event. Nobody can control all the variables, starting with the weather.

Spare a thought for the organizers
For Wednesday’s cancelled event, there was catering and tickets and wine and staff all ready to be deployed. There was the hostess’ effort in preparing her home for an onslaught of a few hundred people. And then… crickets.
At times like this I’m so glad I’m not in their shoes. I was outdoors listening to the rolling thunder as I packed up (and of course, I now believe that would have been my best painting ever), but they were scrambling to make a new plan.
One of the things I most admire about CEO Julie Richard and COO Bernadette Carroll is that they remain unflappably cheerful through all these gyrations. I’d have been a mess. Far better to just wrestle with the impact of painting another meh landscape.
Before I go farther, let me stress that this is not a disappointing event. Despite the horrible weather, there have been enough sales before the grand opening that I’m not worried. I’ve done some good painting, and there is some terrific work available.
But I have done disappointing events in the past. When an event fails to deliver, I’m out a week of my time. I consider it a learning experience—has the event run its course, are the organizers or the situation at fault? I’ve seen all. I may decide to invest my money and time elsewhere, or I may decide to let it go for a few years and see if they can rebuild.

But spare a thought for the non-profit. It has invested in advertising, staff time, venue rental, insurance, transportation, accommodations awards and hospitality. It will have paid for jurors and promotional materials. These expenses are fixed, no matter what the weather or the economy does. Smaller non-profits can be seriously hit when an event doesn’t meet its revenue goals.
That’s a cautionary note. I regularly get emails from people asking me how to organize a plein air event. But unless the non-profit has a staffer or volunteer with experience, a mission that aligns with the arts and an ability to get out buyers with money, they should be wary of thinking of a plein air event as an ‘easy’ way of boosting their revenues.
There’s still room in these classes:
- Painting Figures in Real Spaces, Tuesday evenings, 6-9 PM for six weeks starting November 3.
- Painting Nocturnes, Monday evenings, 6-9 PM for three weeks starting November 30.
I have one workshop already scheduled for 2027! Reserve your spot:
- High-Desert Light & Monumental Form | Sedona, AZ, Apr 26, 2027 – Apr 30, 2027
Can’t commit to a full workshop? Work online at your own pace:










































