An unknown woman who changed art history

Behind every successful man is a woman, they say. She’s not always his wife.

Portrait of Johanna Bonger, 1905, Johan Cohen Gosschalk

Johanna Gezina Bonger is an unknown name to most of us. She was described by those who knew her as ‘cheerful and lively’ and ‘smart and tender’, and her remaining portraits depict a woman of grace and intelligence. For her times, that would have been enough, but she also changed the course of art history.

Johanna was born in 1862 in Amsterdam to a large middle-class family. Unusually for the time, she pursued higher education, including a stint at the British Museum library. She became an English teacher, which is where her story would have ended had she not met one Theo van Gogh. She rejected his first proposal, an indication that she was a woman who knew her own value. A year later, she said yes.

Portrait of Theo van Gogh, 1887, Vincent van Gogh, courtesy Van Gogh Museum

Theirs was a sadly short marriage, lasting less than two years before Theo died of what was recorded as dementia paralytica, a symptom of syphilis. Theo certainly didn’t transmit it to his wife, who lived a long and productive life. The couple had one son, named Vincent after his uncle.

Theo’s death left Johanna and her infant child relatively impoverished. Their assets were their Paris apartment and around two hundred paintings by her late brother-in-law, Vincent van Gogh.

Van Gogh’s legacy as a painter was not yet established. The critic Albert Aurier, who was his greatest champion, died suddenly of typhoid in 1892. Van Gogh’s former friend, artist Paul Gauguin, was disinclined to help the young widow market his late competitor’s work. Although today we think of van Gogh as the primary figure in Post-Impressionism, at the time he was on the fringes of acceptability. Most art experts thought his pictures were worthless, and told her so.

Johanna van Gogh-Bonger with son Vincent Willem, 1890, Raoul Saisset, Paris

Thankfully, Johanna ignored them. She moved back to the Netherlands, opened a boarding house, and began to tirelessly promote Vincent’s work. For extra income, she translated short stories from French and English. Meanwhile, she raised a toddler.

“Mrs Van Gogh is a charming little woman,” wrote the now-forgotten painter Richard Roland Holst, “but it irritates me when someone gushes fanatically on a subject she knows nothing about, and although blinded by sentimentality still thinks she is adopting a strictly critical attitude. It is schoolgirlish twaddle, nothing more. The work that Mrs Van Gogh would like best is the one that was the most bombastic and sentimental, the one that made her shed the most tears; she forgets that her sorrow is turning Vincent into a god.”

Her son Vincent was 11 when Johanna married painter and art critic Johan Cohen Gosschalk, who shared her appreciation for her late brother-in-law. He helped her organize an exhibition of van Gogh’s paintings at the then-new museum of modern art in Amsterdam, the Stedelijk. Johan died after a decade of marriage, and Johanna then organized a retrospective of his works.

Before her own death, Johanna arranged for her late husband to be exhumed and reburied in France with his brother so that the inseparable pair could lie together in eternity. Photo courtesy Yannbee Dutch Wikipedia.

Through her second widowhood, Johanna continued to tirelessly promote Vincent. She arranged showings of his works and translated and published the brothers’ correspondence. The Letters of Vincent van Gogh established his reputation as a suffering genius. By saving and selectively showing his works, over and over, Johanna created the modern myth of Vincent van Gogh, which in turn influenced 20th century art in incalculable ways.

Johanna lived to age 62, working on the van Gogh letters right to the end. But as important as her art legacy is, her personal legacy is also arresting. Her grandson Theo was executed as a resistance fighter during the Nazi occupation of the Netherlands. Her great-grandson, also called Theo van Gogh, was a filmmaker who was murdered by an extremist for making a movie with Ayaan Hirsi Ali that criticized the treatment of women in Islam. Courage and vision run in that family.

Buying a painting is a good hedge against inflation. Seriously.

Chosen wisely, a painting is a durable asset that will increase in value over time.

Spring Greens, 8X10, oil on canvas, click for more information.

If you were in midcoast Maine on Monday, you might have heard my yelp as I cashed out a 16-pound bag of Purina kibble. I checked to see if I’d accidentally scanned it twice. No, it really was $26.48.

I’ve been following the current crisis, of course. I know gasoline is over $5. I’m getting regular pings from Discover telling me, “One of your recurring charges seems different” as they all go up. But sometimes it takes a single purchase to bring home the enormity of the problem, and dog food was it.

Apple Tree with Swing, 16X20, oil on canvas, click for more information.

This all seems sadly familiar. Inflation, a GDP contraction, whiffs of a bear market—“it's all a bit 1970s, but without the decent tunes,” wrote the gossip columnist Steerpike.

There are few sure-fire inflation hedges, but the worst thing to have is money in the bank—especially when it’s earning no interest (which is different from the 1970s). Some of us are investing in groceries, but for those who are a little more flush, art is a recognized inflation hedge.

“Art gives its owners the pleasure of looking at it on their wall, and no rate of inflation can take that away. It is both an investment and a form of consumption, and the latter is quite protected against any macroeconomic conditions. When all else fails, spending money is one surefire inflation hedge. Art also happens to be a durable asset, so the expenditure is not entirely wasteful,” wrote Tyler Cohen of Bloomberg.com.

Bracken Fern, 9X12, oil on canvas, click for more information.

This of course requires choosing wisely. Original art by known artists of quality are a different kind of art from mass-market prints of dubious quality. (I’m afraid that here is where NFTs, or non-fungible tokens, will reveal their true worth. In the end, they’re just an ownership record of limited edition digital ‘prints’, not significantly different from the giclee prints we were all hawking a few years ago.)

The problem, of course, is that for every winner who picked up a Van Gogh when he was just an unknown crazy guy, there is a loser who bought art that sank into obscurity. How do you tell the difference? The art market is both excruciatingly logical and highly subjective.

Apple blossom time, 9X12, oil on canvas, click for more information.

Educate yourself. Identify artists you love and learn more about them. Are they showing and selling in good venues? Do they have a social media presence? Ten years ago, I’d have said that their gallery representation was a good indicator, but the internet has changed that. In the end, it’s not just about the talent of the painter, but about marketing as well. Van Gogh might never have become famous had his brother’s widow, Johanna van Gogh-Bonger, not tirelessly marketed him after his death.

Of course, if making money is your only consideration, you’re still best off taking all your spare pennies and buying an index fund. Nothing beats equities. But let’s be real here—none of us are shoveling every spare dollar into the future, and art will have a better return than other durable assets like a car, a refrigerator, or a washing machine—assuming those are durable in the first place.