Tag: Black Friday

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Consistent fair pricing vs. Black Friday deals

Brilliant autumn day, 9X12, oil on canvasboard, $696 includes shipping and handling in continental US.

“Black Friday sales usually involve 25-50% off, but you and other artists only offer small discounts on paintings (if any),” a reader noted. “That doesn’t seem like much, so why do you bother?” The answer boils down to margin and markup.

Tamaracks, 8X10, oil on archival canvas, $522 includes shipping and handling in continental US.

Margin

Margin is the difference between the product’s selling price and the costs to make and sell that product. High volume businesses, like your grocery store, can afford to work with low margins, whereas a bespoke tailor needs a higher margin to offset his costs.

The problem for artists and other small businesses is that we cut it fine. We’re often working with both low margin and low sales, which gives us very little room to maneuver on price. “Wait a second,” you say. “All you have invested is some canvas and paint.” Not true. We have all kinds of hidden costs ranging from insurance and transportation to the rent and/or upkeep on our studios.

Saskatchewan Grain Elevators, oil on archival canvasboard, 8X10, $522 includes shipping and handling in continental US.

Bloated pricing

Another daughter and I both have the same floor cleaner, for which we each paid about $200 as a regularly discounted price. We were surprised to see the same model in last week’s ads at half off, or $200. Yes, it lists at $399.99, but I doubt many people have paid that in this world of competitive online shopping.

You could buy it for as low as $165 this week, but that’s a far cry from the ‘59% off’ at which it is promoted.

Artists can’t and shouldn’t raise and lower their prices willy-nilly. Part of the tacit bargain we make with collectors is that we strive to make their artwork more valuable over time. Inconsistent pricing undermines that and irritates collectors.

That doesn’t mean we can’t have sales, or have an in-studio bin where we get rid of sketches and old work. But unless we bloat the list price, we can’t offer deep discounts.

Up Ship Creek, 6X8, oil on archival canvasboard, $348 includes shipping and handling in continental US.

Technical snafu means a deal for you

I wanted to end this thankfulness series by offering a deal where the buyer got one painting at 10% off, two at 15% off, and three at 20% off. However, when Laura started to develop the software to drive that, she found it was impossible with the tools we currently have.

I felt badly. But since I can’t do that, how about I throw in frames for anyone who buys two or more unframed paintings today or tomorrow? Laura will never know; she doesn’t read this blog and it’s really a better deal than those discounts would have been.

As November draws to a close, the last ‘gratitude’ offering I have for you is a recital of all that I’ve offered so far:

  • 10% off any painting, with the code THANKYOUPAINTING10.
  • 30% off any class in the Seven Protocols for Successful Painters series, with the code THANKYOU30
  • $25 off any workshop except Sedona, with the code, EARLYBIRD
  • Free frames with the purchase of two or more unframed paintings. No need to enter a code, but this absolutely expires on November 30, 2023.

That’s because on Friday, December 1, I’m doing North to Southwest: a plein air perspective which is my first Virtual First Friday art show. As I’ve written copy for each of the paintings in this show, I’ve found myself remembering many lovely happenings along the way. I’m getting excited to tell you about them.

If you haven’t registered, please do. Laura will be sending out the Zoom link shortly.

My 2024 workshops:

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I’m thankful, how about you?

Skylarking II, 18X24, $1855 unframed or $2318 includes shipping and handling in continental US.

For the professional artist, marketing is our most important job. People often say, “But you’re doing what you love!” Sadly, artists must buy groceries and pay mortgages and taxes just like everyone else. And while my friend derives great satisfaction from being a surgeon, nobody expects her to work for free.

One can’t sell in America without engaging with Black Friday. In the past, I’ve made haphazard efforts toward Black Friday Sales, but they aren’t a good fit for me. I loathe shopping and Black Friday most of all. My products (paintings and painting instruction) don’t fit the model of Kohl’s or Macy’s, which have limitless items they can mix and max in the advertisements they’ll barrage you with this month.

“Skylarking,” 24X36, oil on canvas, $3,188 unframed or $3985 framed, includes shipping in continental US.

On Friday, I had a brainstorm that will radically change my blog for the remainder of November. Instead of focusing on Black Friday, why not explore thanksgiving?

For years, I publicly counted my blessings every November. This year, I’ve been a little shaken on my pins. Mired in worry, I completely forgot about that practice. But it’s never too late to start practicing gratitude.

Breaking storm, 48X30, oil on canvas, $5,579 framed includes shipping in continental US.

What’s in it for you?

For much of my adult life, I believed the ‘black dog’ of depression was my lot. My father and grandmother both died of it, and I experienced significant trauma as a child. Psychologists reinforced the idea that my depression needed management, not banishment.

I’m not saying that the simple act of counting my blessings cured my depression-it was a far bigger transition than that. (And if you want to hear it, you’ll have to email me, because I’m not getting into it on a public forum.) But counting my blessings played a tremendously big part of making me the larky person I am today.

Larky Morning at Rockport Harbor, 11X14, on archival drymounted linen, $869 unframed includes shipping in continental US.

But don’t take my word for it:

  • Many studies have shown that expressing gratitude can lead to increased happiness and reduced symptoms of depression. Gratitude helps shift our focus from what we lack to what we have, and that promotes a more positive mindset.
  • Studies have also shown that gratitude improves our physical health. Grateful people have stronger immune systems, lower blood pressure, and a decreased likelihood of developing illnesses.
  • Gratitude strengthens our relationships. We all tend to like people who acknowledge and appreciate our good points, far more than the person who carps at us. Expressing gratitude fosters a sense of closeness and connection.
  • Gratitude leads to increased resilience during challenging times. It allows individuals to reframe difficult situations and find silver linings, promoting a more adaptive response to stress and adversity.
  • Cultivating an attitude of gratitude enhances our emotional well-being. Regularly acknowledging the things we are thankful for can lead to more joy, optimism, and contentment. This, in turn, contributes to our overall sense of well-being and satisfaction.
  • Gratitude prepares your brain to be altruistic. Grateful individuals tend to be more empathetic and generous. As you can imagine, this can create a positive cycle of kindness and giving in one-on-one relationships and collective activities. (This cycle of kindness, by the way, is one of the main things I value in my church.)
  • Gratitude and self-compassion are integrally related to mindfulness. Gratitude involves focusing on our present blessings. This helps reduce the chatter of anxiety, promoting a more balanced state of mind. That quiets the voices that tell us we’re insufficient, unqualified, or just plain bad.

For the rest of November, my Monday and Wednesday posts will focus on thankfulness. Fridays will still be about paintings, to fulfill a promise to my business partner Laura.

My 2024 workshops:

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Annual Painting Sale and a Peek Behind the Curtain

American Eagle in Dry Dock, 12X16, oil on canvasboard, $1159 $927.20 unframed. My favorite schooner in my favorite boatyard.

Happy Thanksgiving!

I've already driven through eight different states. Today I'll bake seven pies. Tomorrow we'll have more than twenty people at dinner.

However, don’t expect to see me out shopping on Friday. I tried it once, and… blech. However, I’m observing Black Friday with my own painting sale—20% off twenty selected paintings for five days.

It’s almost like those bad old days when department stores would advertise large-screen TVs and have only one in the store. Here I’m telling you upfront that there’s only one of each item. When the painting you love is gone, it’s really gone.

This sale lasts only until Cyber Monday (November 28th, 2022).

I asked my daughter to select the paintings, and she picked some of my absolute favorites. Here’s a behind-the-scenes look at three of them.

Quebec Brook

Quebec Brook, oil on canvasboard, 12X16, $1449 $1159.20 framed.

When Sandra Hildreth chooses a painting location, it’s always a place few others know about. This was a trailhead through the Quebec Brook primitive area, near Paul Smiths NY. It’s part of the Madawaska Flow, a large marshy primitive area includes running water, boreal bog and forest.

The beavers were just getting started on this muggy August morning. I’ve wondered ever since whether they were allowed to finish, or whether the DEC decided they were threatening the logging road and removed their dam.

To me, the beauty was in the shape and colors of the shoots they’d laid up, as well as the dull reflections below the alders. That pregnant sky is typical of the Adirondacks and the subtle warm colors will go beautifully with the warmer palette predicted by decorators for 2023—in other words, you’ll never get sick of it.

Read more about it here.

Best Buds

Best Buds, oil on canvasboard, 11X14, $1087 $869.60 framed

The Adirondack Carousel is a small gem located in Saranac Lake, NY. Coincidentally, its decorative boards were painted by Sandra Hildreth, and are little masterpieces in themselves. The carousel is beloved of local children because its seats are hand-carved and -painted animals native to the Adirondacks. (That includes a black fly, which I elected to leave out.)

I modeled the child after a little girl named Meredith Lewis back home in Maine. I see from her mom’s Facebook that she’s now more teenager than child, a transition that always leaves me wistful.

The title came from something one of the kids told me that day. The deer was her best friend, so she always chose the otter so that she and the deer could ride together.

How do you paint moving objects like a carousel or a tilt-a-whirl? You find the rhythm of the ride and look up in intervals.

This painting is in brilliant jewel tones. If you love carousels, it will give you as much joy as riding the real thing.

Read more about it here.

The Late Bus

The Late Bus, 8X6, oil on canvasboard, $435 $348 framed.

This is a painting that will probably only appeal to a person who grew up in the north and remembers the biting cold of ‘staying after’ school. I swam on my school’s swim team in Niagara County, NY. My bus dropped me at the end of the road and I walked the last quarter-mile home, my hair freezing in the bitter winter air. That walk was my transition from school to home, and it was my favorite part of the day.

There’s a clarity to the twilight of those evenings that stays with you forever. Fast forward a generation, and I was a parent of four ‘walkers,’ or kids who lived close enough to walk home. When they had to stay after, I’d collect them, as there was a busy intersection between their school and home. But how they got home is immaterial. That memory of evening changing to night, when all one’s chicks return to the nest, is one every parent cherishes.

Read more about it here.