Forgery, plagiarism, and transformative use: the money machine of art

Early light on Moon Lake, 9X12, oil on archival canvasboard, $696 includes shipping and handling in continental US.

Last month I wrote that I was too idiosyncratic to be a forger. It requires sublimating your own creativity to another’s vision. What’s the fun in that? You might as well be an engineer; it pays better.

US copyright law says you can’t copy someone else’s work, except under limited circumstances. One of these is ‘transformative use,’ which has a bit of an “I’ll know it when I see it” definition.

Eastern Manitoba River, 6X8, oil on archival canvasboard, $348 includes shipping and handling in continental US.

Transformative use could mean:

  • Parody: Creating a work that imitates or mocks the style or content of the original copyrighted material for humorous or satirical effect.
  • Commentary or criticism: Using copyrighted material as a basis for commentary, critique, or analysis, where the new work adds new insights or perspectives.
  • Educational or informational purposes: Incorporating copyrighted material into educational or informational content to illustrate a point or convey information.
  • Remixes or mashups: Combining multiple copyrighted works to create a new, original work with a different meaning or expression.

That last one is where the visual artist has some latitude. For example, I might want to put an 18′ Grumman aluminum canoe in a painting and am too lazy to walk out to the back yard and photograph my own. If it’s a detail in an otherwise completely different work, I can reference someone else’s photograph. I cannot, however, copy Dorothea Lange’s dustbowl photographs verbatim and expect to get away with it. Of course, there’s a lot of grey area in between these two examples.

Brooding Skies, 8X10, oil on archival canvasboard, $522

Transformative use is judged on a case-by-case basis, which is why famous artists like Jeff Koons keep stealing from less-well-known ones. They can better afford protracted legal cases.

British artist Damien Hirst also has a long rap sheet when it comes to plagiarism, but he may be the first artist in history to be accused of forging his own work.

Among several examples reported by the Guardian is an $8 million, 13-foot tiger shark split into three sections and suspended in formaldehyde at the Palm Hotel and Resort in Las Vegas. It was dated 1999, but was made in 2017.

The works were first shown at a 2017 Hirst solo show called Visual Candy and Natural History, and dated “from the early to mid-1990s.”

“Formaldehyde works are conceptual artworks and the date Damien Hirst assigns to them is the date of the conception of the work,” Hirst’s company said.

The artist’s lawyers added that “the dating of artworks, and particularly conceptual artworks, is not controlled by any industry standard. Artists are perfectly entitled to be (and often are) inconsistent in their dating of works.”

Cold Spring Day, 11X14, $869 includes shipping and handling in continental US.

A more prosaic explanation is that Hirst’s reputation is in decline. More recent works do not sell at the prices he commanded when he was one of the fresh new Bad Boys of British Art. By backdating his catalog, he could hope to make more money.

Formaldehyde slows down but doesn’t stop decay. Some of Hirst’s earlier pieces are rotting, or the original specimens have been replaced. What a revolting job for the conservators, not to mention the gallery assistants who did the work in the first place. Formaldehyde is a highly toxic systemic poison that is a severe respiratory and skin irritant and can cause burns, dizziness or suffocation. If you’re inclined to deface artwork for political or environmental reasons, Hirst’s suspended animals seem a far better target than an irreplaceable oil painting.

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Respect the artist’s copyright

Ravening wolves, 24X30, Carol L. Douglas, $3,478.00, US shipping included

Jeff Koons has done more to keep intellectual-property lawyers busy than any other living artist. He’s won some and lost more, both here and in France. Koons has also returned the favor, accusing a bookstore of infringement for selling copies of his Balloon Dogs. Their attorneys argued, “As virtually any clown can attest, no one owns the idea of making a balloon dog, and the shape created by twisting a balloon into a dog-like form is part of the public domain.” Koons dropped the suit. Some images are so universal that they cannot be copyrighted.

Koons has very deep pockets and can afford to keep a lawyer on retainer. You and I don’t. It behooves us to respect others’ copyright. Furthermore, we should do unto other artists as we would have them do unto us.

In 2011, Shepard Fairey and the Associated Press (AP) settled a case debating who owned the rights to Fairey’s 2008 Hope portrait of President Barack Obama. Fairey copied an AP photograph and then lied about it. He also destroyed evidence. For that he was sentenced to two years of probation, 300 hours of community service, and a fine of $25,000.

Rim Light, 16X20, Carol L. Douglas, oil on archival canvasboard, $1623 unframed, US shipping included

Material changes or ripping the photographer off?

What Fairey and Koons unsuccessfully argued was that they made material alterations to the original work. This is a defense, but it’s subjective, interpreted differently by different courts.

The question of material changes has as much to do with structure as it does with detail. If you were to combine five different photos of white pines in the Adirondacks into one pastiche painting, you would probably sail happily under the radar. You might even include an old Grumman canoe floating poignantly on the water, since you would have to substantially rework it to match the lighting, angle, etc. However, if you included a child in a canoe taken verbatim from a photograph of the same, you’d be stealing someone else’s content.

Copyright in the US is for created works. It doesn’t protect ideas or processes. You can’t sue for an undeveloped scribble on a card in your dresser drawer; you must have executed the work. Copyright is an inherent state that occurs at the time the work was created; registering it just provides one form of legal evidence that you created the work. For visual artists, registering every painting or photograph would be both absurdly expensive and unnecessary; you would only do it if you needed to sue someone.

That means any photo or illustration you find in books, magazines, newspapers, and even on the internet is automatically protected by copyright law.

Spring Allee, 14X18, Carol L. Douglas, $1,594.00, US shipping included

Protect yourself

The best way around this is to take your own reference photos. That’s important for more reasons than just copyright, starting with the greatly-expanded understanding we all have of places we’ve been to and people we’ve known.

Sometimes, sadly, that’s impossible. You’re on the other side of the country or the boat has sunk. If a client sends you their own photo for a painting, you can presume permission. If it’s not their own photo, do some investigating. “He said he got the photo from his cousin,” is not much of a defense.

Vineyard, 30X40, Carol L. Douglas, $5,072.00, US shipping included

If you use someone else’s photo, protect yourself by obtaining written permission from the photographer.

You can use photos that are in the public domain. Copyright doesn’t run forever, no matter what some museums try to tell their website visitors. Copyright expires when the original creator has been dead for more than seventy years. Just google “public domain images” and the word for which you’re searching, like “clouds” or “Grand Canyon.”

Creative Commons also has photos available for reuse, although the terms of use are different for each photo (and exhaustively spelled out).

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